CONTENT ENGINE // 47-TOOL REUSABLE SYSTEM
One Tool. One Problem. One Practical Lesson.
The structured system turning the COPEX standard and 47-tool toolbox into daily, high-trust content for LinkedIn, TikTok, Instagram, and the Daily Academy.
TOM DUNN // VOICE45+ YRS GEMBA
Short. Experienced. Practical. Few words. No hype. Asks the unsparing shopfloor question. Never sounds like an influencer.
MYGEMBA // SYSTEM VOICEOPEX SYSTEMS
Explains practical application. Connects floor habits to digital systems, plant pacing, and corporate EBITDA. Never preaches motivation.
DAILY CONTENT ROSTER7 Available
Pillars:
DAY 1EDUCATE
The 60-Minute Shift Pacing Rule
Takt Time CalculatorCTA: Daily Academy
DAY 2BUILD TRUST
5S Is Not Cleaning — It Is Abnormality Visibility
5S Visual Audit ChecklistCTA: Workshop
DAY 3CREATE CURIOSITY
The Golden Rule of Changeover Reduction (SMED)
SMED Setup ReductionCTA: MyGemba Demo
DAY 4BUILD TRUST
The 5-Question Daily Supervisory Coaching Routine
Gemba Walk Audit LogCTA: Workshop
DAY 5EDUCATE
Yamazumi Line Balancing: Finding the Hidden Bottleneck
Line Balancing (Yamazumi)CTA: Daily Academy
DAY 6BUILD TRUST
The Red Tag Holding Area: Ending Shopfloor Hoarding
5S Red Tag RegisterCTA: MyGemba Demo
DAY 7CREATE CURIOSITY
Hoshin Kanri: Why 80% of Strategic Plans Die in Binder Form
X-Matrix Hoshin PlannerCTA: COPEX Assessment
DAY 1PILLAR: Daily ManagementGOAL: EDUCATE
The 60-Minute Shift Pacing Rule
Active Tool:Takt Time Calculator
01 // REAL OPERATIONAL PROBLEM
Line 3 finishes the shift 140 units behind schedule, but nobody noticed until the 4:30 PM shift report. Overtime is now mandatory and scrap is already packed.
02 // ONE PRACTICAL LESSON (PRINCIPLE)
Abnormal conditions must be visible in 60 minutes, not 8 hours. Pacing is set by customer demand, not machine nameplate speed.
Anti-Hype Validated: Zero Generic Clichés ✓
Format: 45–60 Second Master Dialogue (Tom Dunn)Estimated Duration: ~45s
Tom // [HOOK]~8 seconds
Camera/Action:Tom standing near a physical machine line or quiet shopfloor background. Looking directly into camera.
Text Overlay:4:30 PM Autopsies vs. 60-Minute Control
“If you only find out your line is behind at 4:30 PM, you aren’t managing. You’re doing an autopsy.”
Tom // [PRINCIPLE]~9 seconds
Camera/Action:Tom holds up a simple index card or points to a pace clock.
Text Overlay:Customer Demand Pace = True Takt Time
“A line supervisor needs to see process drift in 60 seconds. Pacing is set by customer demand, not machine speed.”
Victor // [TOOL]~10 seconds
Camera/Action:Cut to Victor standing beside a tablet or screen showing the MyGemba Takt Time calculator.
Text Overlay:420 min ÷ 210 units = 120s / unit
“This is the Takt Time Calculator. 420 net minutes divided by 210 units gives exactly 120 seconds per part.”
Victor // [MYGEMBA]~10 seconds
Camera/Action:Screen record of MyGemba Shift Hour-Board flashing yellow/red variance badge.
Text Overlay:Instant Hour-Board Variance Alert
“Inside MyGemba, that 120 seconds sets your hourly pitch. When hour two drops 8 units behind, the red variance triggers coaching immediately.”
Both // [CTA]~8 seconds
Camera/Action:Victor & Tom together. URL banner appears below.
Text Overlay:copexhq.org/academy
“Learn the formula and run it tomorrow morning in the free MyGemba Daily Academy.”